After researching hemp and the endocannabinoid system for several years, Jeff started working with Green Roads in 2016. As a lobbyist, Jeff assisted with getting a Hemp bill through the Florida legislature. As an investor, Jeff was a founder in Alternative Products, a Green Roads distributor that generated over $600,000 in revenue in its first year and was merged back into the Company. With a daughter that went through the rehabilitation process, Jeff understands the trials and tribulations of insurance, the sober houses and the politics of addiction. In early 2019, Jeff helped launch the Florida Hemp Council, a 501c6 trade association with a mission of promoting all good actors in the hemp industry and holding bad actors accountable.