Monetizing your Fiber Hemp Crop from Bast to Hurd
Susan Barnhardt, President and Founder, The SHEMP Yarn Company
In today’s world, collaboration is key. In the hemp business, collaboration across stakeholders is imperative. As entrepreneurs, we often want to do everything ourselves. It is simply not possible! For many in the hemp business, you have developed your get to market plan. but are overwhelmed with the who, what, how, and why of Going-To-Market. Going-to-Market takes you past the process of getting your product developed and ready is a process of itself. Taking or Expanding your business in the market space and developing and maintaining long-term collaborations throughout the supply and value chain will take a united effort. There is a proven skill set that focuses on building relationships and establishing the right connections to deliver long-term strategic alliances with all stakeholders along the journey. Before building the stakeholder collaborations , you must first determine WHAT is your STORY and how does it fill a NEED for WHO you have determined are your target customers and their customers. Then have a vision of HOW will get your services to your customers and/or products to the stores on time and in full. And WHERE will you promote to develop a strong tie to your customer base and create the greatest ROI for all stakeholders. If you are struggling to put all the pieces together and overwhelmed by the process, I hope this discussion will help you take the first steps now!
Over the past 3 years, I have invested much time and research into the path of Industrial Fiber Hemp and its ability to spur on the USA economy. My research has resulted in a knowledge base and experts that span this category. I have over 45 years of experience in go-to-market strategies introducing such products as L’eggs; Kashi; Keebler brands and more to the marketplace. For over 20 years, I have been a strategic alliance professional for Fortune 500 companies. My concentration is in Textiles. I am the Founder of The SHEMP Yarn Company Inc. SHEMP illustrates the value that hemp brings to the marketplace. Taking SHEMP to market delivers a path to monetize hemp throughout the seed to sale process.